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How to Quickly and Easily Make Money With a Video Blog – Even if You Don’t Have a Camera or a Clue!
I recently spoke with a friend of mine who wanted to turn his passion (a small but very active collector/hobbyist market) into a full-time home business. Having worked in a corporate environment for a long time and with two young children at home that he fears he will miss seeing them grow up, he decided he was ready to take the plunge and turn his twenty-something hobby into a profitable income. Knowing that this is the kind of consulting I do, he stopped by last week, business plan in hand, to gauge my thoughts.
I liked most of his ideas, you could see the passion and tender care he put into the process of coming up with the plan, but there was (for me anyway) one big flaw: out of the roughly four thousand dollar budget he had set aside to raise and launch, had almost 75% set aside for “video production and equipment” costs. I scratched my head a bit and wondered what he planned to shoot for three grand in his first month in business?
He went on to explain that in his market, video, especially online, was very popular, and many of the hobbyist sites he visited had videos and didn’t want to be left behind. So he wanted to go out and buy an expensive camera and pay for a whole bunch of production work to achieve the same effect on his own site.
I kind of chuckled to myself and explained how EASY it is these days to set up a fully INTERACTIVE and engaging video site, with no video camera, no expertise, and no need to even have your own videos! There are many ways to do this, and good ways to do it, but even people who are really familiar with popular video aggregator sites generally don’t do it this way, so I’m going to share it with you. Here’s what you need to do and it won’t cost you ONE red penny.
Set up a “channel” for your niche market at Splashcast.net, which is a free and very powerful video service that will not only host your videos, but put them into a killer attractive player that you can easily embed on your website, and also gather all the videos for your market FOR YOU, simply by searching public media sources (like You Tube for example) for multimedia tagged with your keywords. Let’s say you’re running a fishing site: you’d simply create an account and either upload your stuff to their servers, or more likely for marketing newbies, search ALL You Tube media tagged “fishing”.
It will record a long series of video thumbnails for you to browse through and look for the ones you want to include in your presentation. You can also embed your own html, pdf, power point and text files, for an infinite amount of ways to make your particular channel unique (and monetized – think affiliate links to stores, free reports, redirects and more from the player itself). Each player has an rss feed so other viewers of your videos can embed them on their pages and even send the video link to their friends and subscribers. Talk about viral, wow! Or – what I like to do is simply create unique shows within my channel, so using our fishing analogy, we can have individual shows on ‘deep sea fishing’, ‘fly fishing’ etc… This offers a whole a range of segmentation opportunities that will not only attract more viewers, but also provide unique access to advertisers if you plan to monetize your site through direct ads. (Instead of Google, Yahoo, etc.)
I’ll leave you with this thought. If you’re stuck on how to take the next step in getting your business online – you can have a one-page site, with one big multimedia channel in the middle of OTHER PEOPLE’S videos, and do it in about 3 or 4 hours. People will come to your site, look at your stuff and click on your ads, sign up to your list (if you include one) and you’re in business, out of the gate, and you can realistically do that from half-time of a bad football game, to the final whistle. fourth quarter, and making money on ESPN ends late Sunday night. I know because I have done it many times. No excuses, go for it – you can do it, I promise!
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