Who Made It Into The Football Hall Of Fame Market Your Football Program

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Market Your Football Program

Building a quality football program is like building a business or building a house. Before building a house, you must have a solid foundation. When building your football program, the foundation of your program starts with the community. Great community support will help you see your program through its ups and downs.

1) Get involved in your community

Get involved in non-football related activities. Before you can ask for community support, people need to know who you are and what you do outside of your winnings record. There are many opportunities for you and your staff to work in the community. He speaks at the Rotary Club. Volunteer with Habitat for Humanity. Set up a summer reading program with your players reading to elementary school children.

2) Establish a partner program

Establish working relationships with local businesses that benefit both your program and the businesses. Generally, these are fundraising opportunities with local businesses. In return, provide team apparel or access to team events and access to fan-based events.

Have a local business sponsor a contest to run at halftime or during your soccer games. Another idea is pre-game tailgate parties sponsored by local businesses (radio stations are great).

All coaches should have a weekly radio show broadcast from a local restaurant. The restaurant gets a lot of exposure and increased business during the exhibition nights. Coaches can talk about their programs and the community. Everyone wins.

3) Tap on your program history

Whether a coach has been at a school for one day or ten years, it should be his job to understand the history of his school’s football program. With that knowledge, coaches can use that history to their advantage. Schedule reunion weekends, especially for those teams that have been very successful. Establish a Hall of Fame, get in touch with any “famous” alumni, honor the program’s college football players. Tapping into the program’s past helps build community support and fundraising efforts.

4) Be creative

Whatever the coach does, he has to be as creative as possible in building the foundation of the program. Make small changes to existing events or come up with new ones of your own. Create an honorary coach program where a local business sponsors a person from the community to be a coach on the sidelines for a game (or a quarter or half of a game). Any ideas the trainer may have to help build community support are valuable.

If the coach does it right, building community support will lay the foundation for a successful program. Leveraging your community’s resources is a win-win for everyone involved – the community, local businesses and, most importantly for the coaches, the football program.

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