Who Played In The First Thanksgiving Nfl Football Game Promote Your Business Using Promotional Products

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Promote Your Business Using Promotional Products

Question: How can you leverage your current customer base to increase sales and build your future customer base? Answer: By using the most cost-effective form of advertising, promotional products!

By giving promotional items to current customers, you will create long-term relationships with them. You will generate new customers through word of mouth advertising from your current customers by sharing them. You’ll increase sales by using them as a free gift when someone buys a particular product or service, and you’ll also increase return visits from your current customers.

Here’s a scenario of how giving “freebies” to an existing customer can do just that. You own an auto parts store, it’s the beginning of the year and you want to start the new year with a bang. You tell every customer who comes into your store that you have a January special (or whatever kind of special you want to present) on product “X” (this is the targeted product you are offering, it could be a product that is popular, not expensive, or something which could be purchased several times throughout the year, such as a bundle of cloths, a pack of batteries, car air fresheners, or even when they spend a certain amount of money on their transaction, you choose). Let your customers know that you are offering a free gift with every transaction completed. Now when that customer buys that product or spends a certain amount, they will receive a free Collapsible Can Coolie that has your business name and logo along with the current NASCAR schedule printed on it. So what just happened?

First, you’ve made the customer more likely to buy a product or service or spend a little more money that wasn’t on their original list when they entered your store. This created an “upsell” and you achieved this without pressuring your client.

Second, you’ve just given away a promotional product that can be reused by your customers for the rest of the racing season, and in many cases even longer because it’s something they can use beyond just the racing season. This means that your customer, and possibly other potential customers, will see your business name and logo every time they use that Can Coolie. This is more “free advertising”.

Third, you now have a customer anticipating the idea of ​​getting another great new gift on their next visit to your store, and maybe even bringing in a friend or family member just to get an extra gift for themselves or to give to someone else. This would be a promotional product that you give away for a “February special”, a Valentine’s Day special or any occasion you want to present. Customers love getting something for free, especially when they were planning to buy something from your store. This helps generate “repeat business” from your current clients.

Here is your second part of the above scenario. It’s Sunday morning and your customer is getting ready for the big NASCAR race. He or she is preparing a barbecue, cold refreshments in their cooler, thanks to you, and their friends have just arrived. One of the guests notices that your client is wearing a cool collapsible Can Coolie. Then they ask, “Hey, where did you get that and how do I get it?” Your customer then responds with “I got this at (your business name) for free when I bought (product X or service X)”. What just happened?

Your current customer has just given you free “word of mouth” for your business to a potential new customer, who will hopefully stop by your business so they too can get a free Collapsible Can Coolie for their next racing party. Now you’ve “sold” two clients, maybe created more free “word of mouth” and picked up a new customer who will likely help you land more new customers. And the process continues. This is just one of many scenarios that can happen with just one promotional product you submit.

This type of interaction could take place in a park setting, at a ball game, on a fishing trip, on a road trip, just working on a car in the garage, or in many other simple scenarios that occur in your customers’ daily lives. . Imagine using six to twelve different promotional items or apparel throughout the year for a monthly special. A special gift to celebrate your sixth month, first year or annual business anniversary. Seasonal “freebies” for the start of winter, spring, summer and fall.

You can support your local minor league baseball team with hats, your high school football team with t-shirts, the city’s women’s college volleyball team with a magnetic season schedule, or your major professional NFL, NBA, or NHL team with keychains or mugs that display their schedule.

You can give away a promotional product for every holiday of the year, celebrate the New Year and give out mini pom poms. On Valentine’s Day, try handing out a heart-shaped box of candy. St. Patrick’s Day is always the perfect time to try a pint or a glass. For Easter, mini goodie baskets are always a big hit with the kids. Mother’s Day could be a coffee mug that says Your Mom #1 with us in… Then your logo. Father’s Day can be made big by handing out a nice ribbon or a really cool tool pen. If you really want to throw a community party, share a 4th of July BBQ set. When Halloween rolls around Trick or Treat bags are always cooler than mom’s pillow case. Thanksgiving is the perfect time to start handing out next year’s wall calendars. Then you’ve got your last Holiday Freebie of the year, where you can print Seasons Greetings or Happy Holidays on so many different fun things to share.

Every time you share a promotional product, you’ve given a current or new customer a valid reason to continue to choose your business over your competitor’s. You have given your business the opportunity to generate new customers through “word of mouth” from your current customers. You made more sales by offering a special offer that was most likely not on your customer’s shopping list. What’s really exciting is that you’ll start to build and maintain a custom base that will look forward to doing business with you for years to come, and maybe even build a friendship or two that will last for years.

Don’t forget that while you’re accomplishing all of this, that promotional product you shared is a very cost-effective form of advertising, a tax write-off for your business, and a “thank you” to your customer for their business.

When you sit down to plan the advertising budget for your business this year, think about what a simple promotional giveaway can do for your business. Be creative and use promotional items and apparel that do the following;

Will your customer base like it? Is it a product that your customer can use repeatedly and is visible to other potential new customers?

Does it fit with what your business has to offer? If you have a car repair business, try a license plate frame, a pocket screwdriver, a key ring with an LED light, or an ice scraper. If you own a hair salon, maybe a hairbrush, compact mirror, sample sanitizer, or a daily planner for your client to keep track of future hair appointments.

Will your “Freebie” get others buzzing like “Hey where did you get that giant 12” rubber pencil, how do I get one of those t-shirts or hats, etc.

Does your “freebie” have all the correct information printed on it? Your business name and logo, a phone number or address to find you, your website and a personalized message to your customer such as “A special thanks from…” “We appreciate your business at… , your #1 with us at.. ., or “Happy Holidays from…”. A small message can go a long way and be remembered by your customers.

Think about how many promotional products you need to order. How many people visit your store on a daily, weekly and monthly basis. determine how many are usually returning customers and how many are potential new customers. This way, when you order a certain special raffle such as a “January Special” or a holiday offer, you have enough to share throughout the month. You don’t want to order too many products, but you want to make sure you can cover the entire month or close to it. You can always find a way to hand in extras left over from a particular “special” you ran. You can give them to your local schools, Boys & Girls Club, IMCA, shelters, charities, or save them for the next special you run.

Create a plan for how you will distribute your promotional items. Share them with every transaction you make. Give them away when a customer spends a certain amount of money or buys a certain product. Send one with every mail order. Donate to local schools, charities, entertainers and events, this is a great way to deliver lots of ‘freebies’ very quickly. An example would be rulers or number 2 pencils for elementary schools, schools can always use extra school supplies to hand out to their students and parents appreciate your kindness and involvement in the community.

Always ask your promotional merchandise dealer for ideas and help with these questions if you need help. If you have an experienced salesperson who knows what they’re doing and wants to keep you as a long-time customer who keeps re-ordering, then they’ll be happy to help.

Just in case you don’t see the big picture of how promotional products can help you do more than just advertise your business, here’s a little reminder of a BIG promotional item success story In 1979, McDonald’s restaurant began using a toy presented as “Treat of the Week”, offering a different toy each week in a lunch box with cardboard boards to help sell the children’s Happy Meal. To date, McDonald’s has been one of the most successful companies in the history of promotional merchandise, selling over 3.5 billion happy meals.

Since 1979, every young child in the WORLD who walks past a McDonald’s with their parents or loved ones has demanded to stop and get a Happy Meal, usually because they want that toy. Just think of the word of mouth, increased sales and new customers that McDonald’s has garnered over the years from a simple promotional product idea.

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